Sainsbury’s is overhauling it’s loyalty scheme as the supermarket giant bids to redefine loyalty by providing shoppers with a personalised experience.
The grocer who bought Nectar earlier this year for £60 million, said the new scheme will allow it to reward customers based on how long they have shopped with the store, and how frequently they do so rather than looking at how much they spend.
Under the revamped system, customers will no longer receive one point for every pound they spend at Sainsbury’s, instead will be sent unique offers based on the products they purchase most often.
For example shoppers could be offered 20 points for buying a box of 10 eggs or 50 points purchasing their favourite bottle of wine.
Customers will be able to access offers via a new smartphone app and must be used by an expiry date, however users will be able to favourite up to five offers which they can redeem every time they shop.
More loyal customers such as those that may also bank or have an insurance policy with Sainsbury’s will receive “more value” in the form of bigger rewards the grocer explained.