A notice suggesting that a No Entry sign is the most hit in Britain has been rejected by the global records authority despite video evidence.
The laminated notice appeared earlier this month after the seventh motorist in recent years crashed into the signpost in Streatham, South London on May 5.
CCTV has been provided of the incidents, however Guinness World Records said on Monday that they would not monitor a record title for the most times a road sign has been hit by a car.
The organisation claimed that there would be no way for them to accurately verify the claim, nor could they standardise what counts as a ‘hit’.
A post with the images and video was shared by the official @GWR account on X, formerly known as Twitter, to their 865,000 followers containing just three crying eyes emojis.
The road layout on Pathfield Road was changed almost four years ago, despite this the sign is regularly flattened by motorists seeming to struggle with the concept of a No Right turn.
Most drivers have been able to drive away, however one unlucky motorist had to have his car recovered after the airbags deployed.
Last year even a driver travelling on the opposite side of the road somehow managed to collide with the sign.
One motorist is captured kicking the bumper of his silver Toyota in disgust after examining the damage.
It is understood the traffic calming measures were designed to improve road safety however the junction has since become an accident hotspot.
After viewing the footage the local authority says it is working on improving the design and signage at the junction.
A Lambeth Council spokesperson said: “We are aware of the issues at this junction and are working at improving the design of the signage at the junction to tackle this issue.”
There is however a record for the tallest road sign that is 18.5 metres (60 feet 8.34 inches) high.
The record, organised by Kurier Redaktion GesmbH & Co KG, was set during the event Vienna Recordia in Vienna, Austria, on 30 September 2007.
